E Reader Ad Critique - 2952 Words

Ad Critique The Niche: Find Your Own 11/23/2011 LibraTech I. Introduction Imagine being able to tap into a preexisting market consisting of over 100 million qualified buyer. As you begin to initiate your plan it will start off slowly, but as you continue doing the same routine it will keep growing, even without added labor. By integrating all of your channels together you can have a seamless hub of knowledge that people can learn from, inform others about, and of course buy your product. Most importantly this entire plan can be started for under $100, and will be minimal after that. LibraTech’s new eReader can compete with the best on the market. You know it, I know it, and all that is left is to get the consumer†¦show more content†¦The easy method would be going with a descriptive name, letting the consumer know exactly what they are getting. This is an effective strategy when you have the first product released for the category, but seeing as there are over 10 competing brands, with the name eReader already coined, the possibilities are limited and you do not want to seem like the new brand that is trying too hard. What you need is something simple. Something unique. Something that can easily roll off the tongue, yet straightforward enough so people of all demographics can interpret the message. What you need is The Niche. Introducing LibraTech’s new eReader, The Niche. This familiar word will resonate with the consumers as it is a common word in the English vocabulary, but eloquent enough to draw attention to the product. It is a word with direct meaning to a small group or segment, which would be referring to the actual reader. With the right advertisement The Niche could become quickly known in the world of eReaders. With the right slogan you can capture an audience and compel them to find out more. Introducing LibraTech’s new eReader, The Niche: Find your own. By adding this double meaning slogan it compels the consumer to think more about it. Do they find their own personal niche, or go buy their own personal Niche? Both? Whatever conclusion they come to, they will be thinking about your product. The more brand awareness you canShow MoreRelatedAdvertising Critique Essay2250 Words   |  9 PagesAdvertising Critique: LibraTech’s eLluminate – The NEW Standard for eReaders MKTG575: Advertising Management DeVry University, Keller Graduate School February 4, 2013 Introduction What makes a good product? This is a question that many companies find themselves asking as they begin market research to uncover new products for their current and potential customers. Is it the quality? The product’s functionality and ease of use? Maybe it is the features and all of the bellsRead MoreManaging Customer Perceptions of the Business Environment for Competitive Advantage1743 Words   |  7 PagesPredrag Basic BA 656 01/16/2011 Article Critique: Managing customer perceptions of the business environment for competitive advantage By: Toni Hilton, PhD Westminster Business School, UK and Warwick Jones, PhD University of the West of England, UK Journal of Customer Behavior, 2010, Vol. 9, No. 3, pp. 265-281 Article Summary Per Bendapudi and Berry, the environmental influences consumer behavior but does not influence consumers’ trust. Organizations have to research extentRead MoreThe Informational Model Of Journalism Essay1679 Words   |  7 Pagesthey have gathered and presented ahead of their rivals. If reporters are getting a story first, they may gain more audience. Since we all expect things quicker, look down on news organizations that don’t get us this information quickly. Although readers and viewers might value the aggressiveness of reporters, the earliest reports are not necessarily better, more accurate, or as complete as stories written late with more context and perspective. 6. What are the connections between so-called neutralRead MoreRhetoric : Rhetoric And Composition5982 Words   |  24 PagesLisle, Rereading America, 9th ed. †¢ Online texts and texts that have been uploaded to ANGEL. †¢ A notebook in which to take notes. †¢ A folder in which to organize handouts and materials from class. †¢ A WordPress account via which you will build your e-portfolio. †¢ A Turn-It-In account via which you will submit your papers and do peer editing. †¢ A Penn State email address that you check regularly and use in all email communication with me. â€Æ' About the Summer Version of this Course English 15 OnlineRead MoreAdbusters Media Foundation: An Active Space for Participation2476 Words   |  10 PagesParticipation We live in the age of consumerism; we are constantly surrounded by advertisements in our everyday environments. Through television, print, billboards, radio, the Internet and countless other mediums, it seems as though we cannot escape ads. We have become so accustomed to advertisements that most of the time we are unaware of the impact they can have on us. To help us become more aware of the effects of advertisements and consumerism, activist groups like Adbusters has helped bring moreRead MoreBeyond Visual Metaphor. a New Typology of Visual Rhetoric in Advertising9528 Words   |  39 Pagesdocumentary evidence suggests that, in print ads, the emphasis on pictures over words has steadily increased throughout the last century (Leiss et al., 1986; Phillips and McQuarrie, 2003; Pollay, 1985). Unfortunately, there is still little consumer or marketing theory available for differentiating and organizing the variety of pictorial stratagems on display in advertising (Malkewitz et al., 20 03). We take a rhetorical approach to organizing and understanding ad pictures (e.g. McQuarrie 113 DownloadedRead MoreImc Strategy Bonds Essay2768 Words   |  12 Pages Student Number: n7360029 Content 1.0 Message Review 1 1.1 Current Message Strategy 1 1.2 Message Effectiveness 1 1.3 Proposed Message Strategy Adjustment 2 2.0 Channel Review 3 2.1 Channel Integration Grid 3 2.2 Channel Effectiveness Critique 4 2.3 Proposed Improvements 4 3.0 Target Market 5 3.1 Geographic Segmentation 5 3.2 Demographic Segmentation 5 3.3 Psychographic Segmentation 5 3.4 Behavioral Segmentation 5 3.5 Benefit Segmentation 5 3.6 Target Market Description StatementRead MoreThe Visceral Politics of V for Vendetta: On Politica Affect in Cinema6851 Words   |  28 Pages11) Although critics were intensely divided on the films merit, they were strikingly unified in their interpretation of the films message. V for Vendetta, critics agreed, was an allegory for life in George W. Bushs America, and an unwavering critique of his administration and its policies (both domestic and foreign) surrounding the war on terror.2 This message was confirmed by James McTeigue, the films director, who publically noted, â€Å"We felt the [graphic] novel was very prescient to how theRead MoreMetamorphoses Within Frankenstein14861 Words   |  60 Pagesnarration — from th e musical Frankenstein; or, The Vamp ire’s Victim (1849) Like Coleridge’ s Ancient Mariner , who erupts into Mary Sh elley’s text as o ccasionally and inev itably as th e Monster into Victor Frankenstein’s lif e, Frankenstein; or, The Modern Prometh eus passes, like night, from land to land and w ith stang ely ad aptable powers of speech addresses itself to a critical aud ien ce that is larger and mor e diverse than that of almo st any oth er work of liter atur e in Eng lish : Read MoreThe Concept Of Gender Identity2760 Words   |  12 Pagescivilization and democratization of society resulted in women becoming more equal and free from many humiliating stereotypes. After a famous quote of Simona de Beauvoir â€Å"one is not born a woman, but rather becomes, a woman† feminists directed their critique to traditional women`s subordination to men which was built upon structuralists` theories and biological determinism (Beauvoir, 2011). Since then the discussions about sex as of cultural construct do not cease. It seems that it is impossible to argue

Internet Censorship in China Essay - 937 Words

In the United States, every child, teenager and adult uses Wikipedia, YouTube and Facebook, among numerous other sites, regularly. The internet is open and uncensored for the most part, other than parental controls. In China, most, if not all of those types of sites are or have been blocked. As in, you could not go to them, unless you found some way around the web filters and firewalls the Chinese government runs in their country. While China defends their practice of internet censorship, based on â€Å"protecting† the people, heavy internet censorship is a block to free speech and impedes economic and social development in the 21st century. China says it has its reasons for censoring its internet. Wang Chen, minister for the State Council†¦show more content†¦The aim is to tighten political control and get Internet users to censor themselves by bringing them face to face with their censors or their agents.†(Anonymous) Reporters without Boarders further talke d of why these regulations present a new block for free speech. â€Å"What Netizen will dare to criticize the regime after meeting the person who could put them behind bars for one wrong word?†(Anonymous) Reporters Without Borders is further stating that someone who might talk about something the government might find questionable will not do it at all if that person is met by someone who could put them in prison. On the other hand, the US does not actively regulate the internet, relying on the public to regulate content on the internet, with little government intervention. The internet in the US is relatively open, whereas in China, information on the internet is suppressed based on what the Chinese government deems appropriate or inappropriate. Hillary Clinton, US Secretary of State, has stated, â€Å"Countries that heavily censor the ‘Net are creating a new ‘Information Curtain’ to rival the old Iron Curtain of the Cold War era.†(Anderson) Clinton talked more of the US’s position on internet censorship. Further, â€Å"New technologies do not take sides,† said Clinton. â€Å"But the United States does.† The US supports an open internet. (Anderson) Corporations that move into China have long recognized that internet censorship is a fact of life. In 2006,Show MoreRelatedInternet Censorship in China Essay4431 Words   |  18 PagesFYC Ruoxuan (Catherine) Yuan Internet Censorship has negative effects on China Censorship in China has gained much attention recently because of the conflict between Google and the Chinese government’s self-censorship policies. In fact, censorship has been practiced since ancient China and the intensity only increases by the years. Nowadays, the most notable measure of censorship is being done on the Internet. More and more restrictions have been put into actions by the Chinese government, whichRead MoreGovernment Internet Censorship of China1195 Words   |  5 PagesGovernment Internet Censorship of China The Internet is also called â€Å"Information superhighway† because of the limitless amount of data that one person can access from it. The fact is not all of us can access the Internet like what it is. There are many roadblocks on the superhighway in form of â€Å"Internet Censorship†. There are several kinds of motivations for censorship. It ranges from keeping children away from undesirable content to a government control of nation’s access of information. InRead MoreThe Effects Of Internet Censorship In China1629 Words   |  7 Pages Internet censorship is the control or suppression of the publishing or accessing of information on the Internet. This can include blocking entire websites, blocking parts of certain websites, prohibiting certain search engine keywords, monitoring individual internet use, and punishing individuals for this use. On a smaller scale, companies censor access to certain websites to increase productivity in workers or decrease chance s of a sexual harassment lawsuit. Parents may block certain website onRead MoreInternet Censorship in China Essay1997 Words   |  8 Pagesin the world. At February 11 Egypt president MubÄ rak stepped down from president. Egypt people finally won the competition. The Internet played an import role in the Egypt revolution. The first message was posted on twitter which says â€Å"January 25 is the Police day of Egypt; let’s get to Tahrir Square to express our ideas.† Even though Egypt government shut down the Internet, it did not stop people. Western Companies provided services of posting Twitter through telephone. Maybe the Chinese communistRead MoreInternet Censorship Of China, South Africa And Other Countries1851 Words   |  8 Pages Internet censorship in China, South Africa and other countries is something that prohibits real discussion from taking place regarding issues that affect the public. For instance, in China, certain key word searches are automatically filtered out so that users cannot find the information they are seeking. While Internet censorship may be good from one perspective (in terms of stemming the flow of child pornography, curbing false information, or putting a nation’s interests first), it can be viewedRead MoreCensorship Is Justified631 Words   |  3 PagesCensorship is sometimes justified Whether censorship is justified is always a controversial issue that attracts great public attention, and views of different people might vary greatly. As far as I am concerned, I tend to think that the censorship in China is somehow justified otherwise how can China developed so rapidly for the recent years. I know there are many voices against the censorship of our country, but let’s think from another way, how can we build our welfare and prosperity cultureRead MoreThe Beginning Of The Great Firewall1733 Words   |  7 Pagesyou open the window for fresh air, you have to expect some flies to blow in.† (Minzner). This saying has affected the way China contact with the world and trading business. When the Internet officially became available to China in 1994, and because it got popular fast reaching to twenty eight percent of the Chinese citizen in 2009. The Chinese government realized that the Internet has some information that they want to keep it away from their citizens as it is consider as either violation or forbiddenRead MoreThe Censorship Of Canada And China2203 Words   |  9 PagesIn this paper, I will compare and contrast Internet censorship in Canada and China. While China is widely known for censoring the Internet for political reasons, Canada remains relative ly free of censorship. Through this paper I argue that the large differences between censorship in Canada and China are due to their inherent political systems. Currently, China is the leading country in Internet censorship technology, policy and practice. By comparing China, a secular country, to Canada, I intend toRead MoreHow Do Wechat Affect Consumer Purchasing Behaviour On Beauty Products1100 Words   |  5 PagesIntroduction Nowadays, social media and Internet became part of daily life. People spend more and more time going online. Many daily activities shifted to online, for example, online shopping, communicate with friends or relatives via social media or messaging app, share feelings and thoughts on social media platforms etc. In this paper, the aim is to investigate how do WeChat affect the consumer purchasing behaviour on beauty products in China. In 2013, China surpassed US to become the biggest e-commerceRead MoreEssay on Google Inc, in China7565 Words   |  31 PagesCase Study Analysis Template Analyst’s Name:  ¶ Levi Mohorich Date:  ¶ 2/23/14 Case Study Name:  ¶ Google, Inc., in China I. The Pre-Analysis: A. Perspective: 1. Author’s Perspective. Describe the perspective of the author(s) of the case study and possible biases of the author(s):  ¶ The case was wrote by Kirsten E. Martin, the Assistant Professor of Business Administration at George Washington University, School of Business. She has her Ph.D. from

The years Free Essays

The years of 1901-1912 were a time of fast moving evolution for the united States on the stage of world relationships. As Roosevelt entered office, the â€Å"Big Stick† was placed firmly in his hands. He took control of affairs and handled them in the way that he felt should be handled. We will write a custom essay sample on The years or any similar topic only for you Order Now Nevertheless, when Taft entered office and he did not want to play as large of a role furthermore, big dollar diplomacy evolved out of this desire. Big Dollar diplomacy would have never evolved If It wasn’t for the big stick and for his one Incentive alone it shows that Roosevelt polices were far more effective. Roosevelt placed the united States Into situations she had never had to deal with In the past. This won the respect of the nations of the world. The Big Stick at period was so overpowering that It far exceeded the country’s capableness. Roosevelt personality did not take Into consideration that at many times In order to form the point of potency he desired he had to dull the rest of the blade. This was unquestionably shown in the structure of the Great white Fleet. Roosevelt had the sire to show the world the naval capabilities of the united States so he formed the great fleet of battleships to take a tour of the world- while incidentally leaving the rest of our nation’s welfare completely exposed. On the bright side however, the Big Stick was the influential force of strong nationalistic feelings. It awakened the country and made it feel pleasurable as it left a period of crime and corruption in politics. Most importantly, although it was still years away, it allowed us to start prepping for World War One, politically as well as militarily. When the traditional Taft entered office after Roosevelt, he realized that the he would have to show the nation he was not the same type of leader as Roosevelt was. He was not proficient enough of taking the huge risks Roosevelt had made common practice during his presidency. However, Taft was faced with great tasks. He could not let the newly formed American Empire fall by the curb. He could not let the other countries of the world loose respect for us and gain more land in far off places. So Taft developed a new form of global policy. Big Dollar Diplomacy as it was called was more of a maintenance driven policy than anything else. Instead of expanding the empire with the Big Stick, Taft took benefit of American economic and industrial force. There could have been no better change flanked by the radical policies of Roosevelt and the traditionalist ones of Wilson. The big dollar maintained American strength and influence, but did not expand It. This was shown by Tuft’s desire to build a transcontinental railroad in China. Taft kept us on the point with world affairs UT, only at the conservative level that he knew we could handle safely. By utilizing the dollar he hit other nations where It hurts, the pocket. He made others Like those In South America loyal to us and paved our status In the world. Big Stick and Big Dollar diplomacy were both victorious polices In the respect that they skillfully validated what they were Intended to do. However, Big Dollar was more of a patch. It was adapted as a â€Å"do the least that we can† type of policy. Therefore I believe that the Big Stick was far more victorious. If we did not have the lumber of Dollar. How to cite The years, Papers

Health Essay Development free essay sample

Nutrition information provided on food labels can be a helpful resource to imporve nutrition. It is usually most important to look at the number of Calories, Fat grams, Carbohydrates, and Sodium per serving size. Its imprtant to know the seving size of a food or meal because it allows you to compare similar products easily. This information can be useful in keeping a blanced diet by counting the amount of calories you consume. During the past 3 days, our team came up with the top 2 foods that we have eaten the most. Pizza and Cheeseburgers is what we came up with. These are both not part of a healthy diet because for instance, Pizza is based on a 272 calorie diet per serving and a Cheeseburger follows up on a 300 calorie diet per serving which makes them both be really unhealthy foods. Some alternatives to eath healthier might be eating a Salad instead of a pizza or a low-Carb Burger instead of a Cheeseburger. We will write a custom essay sample on Health Essay Development or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This would reduce the calories and the same time you will be eating healthier. Motivating a friend or a relative in participating in physical activity who does not currently excersise might be a challenge. There are a couple a ways can help or suggest a person to start to participate in Physical activity. One way is telling the person they will look more attractive. This will help because people that dont excersise usually are not fit and dont have a High self-steem as a skinny person might have so therefore, it will improve the inner person in them and boost up their Self-steem. Another way in motivating someone is by recomending them to start a gym of start running. You might even partner up with them to help them out. Stressors might take a big part in someone wanting to participate in physical activity. As for ourselves, a stressor in life related to time management might be Procrastinating at times. Sometimes leaving stuff to the last minute might be a good solution because it builds pressure but, there are times when you think you are going to finish and you run out of time. Some techniques in reducing this stress might be making a Daily schedule to improve time management. doing your priorities first, and leaving things that are not really a priority to the last minute might be the best solution. Building personal relationships is a great way to reduce stress. Some kind of support to expect from others in a personal relationship might be alot of Physical attention meaning people able to listen to you and not judging. A professional relationship is different because this is usually a friendship with a co-worker or someone you dont relate as a personal friend. They can be there for you as well by being honest to you and building trust. Without honesty and trust a relationship cant be build. It is always good to have people there for you in though times. For example, you might have a eating disorder and the best solution to get out of it is by someone motivating you or being there when you most need them. Eating disorders are a leading cause of Insecurity of yourself. One particular disorder is Anorexia Nervosa. This eating disorder is usually found in people that preocuppied themselves in being thin. The desire to lose weight becomes more important than anything else and they just cant see themselves gain weight. you loose the ability to see yourself as who you truly are and people dont realize that this particual disorder can damage your health and even threaten your life. There is alot of help out there if you need it. People are graet just the way they are. There is alot of diveristy in our society we need to learn to adapt to it and stop critizing people. Eating disorders usually start when people critize others in the way they look and it shouldnt be that way.